Wednesday, March 17, 2010

Coca-Cola India joins CWG as Official Beverage partner

Coca-Cola India, one of country's largest soft drink manufacturer, has become the 'Official Beverage Partner' for the Organising Committee of this year's Commonwealth Games.

They have now joined Air India, NTPC, Hero Honda and Central Bank of India in the Delhi 2010 Games family as its partner.

Organising Committee CWG Chairman Suresh Kalmadi and Coca-Cola India President and CEO Atul Singh today signed a Memorandum of Understanding to this effect at the Games headquarters here.

"We are delighted to have Coca-Cola India as the official beverage for the Commonwealth Games. Coca-Cola has a strong legacy of supporting Olympic sports and today is an important day for all of us as we are just 200 days away from the Games," Kalmadi said after the signing ceremony.

"Coca-Cola as a partner will make its products available to all games officials, participants, citizens of India and guests who will come to witness and be part of October 3-14 sporting event," Kalmadi added.

Atul Singh said Coca-Cola has a strong legacy of supporting Olympic sport and "this partnership is one of the most prominent tie-ups for the multi-sport extravaganza this year."

In 2008, Coca-Cola India was the official beverage partner of Youth Commonwealth Games in Pune, global partner of Beijing 2008 Olympic Torch Relay. It was also the sponsor of the Hero Honda FIH Hockey World Cup 2010 in New Delhi.

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