Monday, March 8, 2010

Logo for the 2014 Commonwealth Games in Glasgow is unveiled for first time

THE new logo for Glasgow's Commonwealth Games even in 2014 has been revealed by the organisers.

The logo, which features red, yellow, blue and green parts of a circle around a letter G, was revealed at the city's Clyde Auditorium - host of the games' weightlifting competition.

The organisers claim the logo is based around the idea of time, data and measurement. It will now be used in promoting the event and attracting sponsorship to help fund the Games in four years time.

For the first time, the Commonwealth Games Federation (CGF) approved the use of an alternative Gaelic form of the design.

The Gaelic version reads Glaschu 2014, followed by "20mh Geamaichean a'Cho Fhlaitheis" (20th Commonwealth Games).

"The new brand is much more than a marketing logo," insisted deputy First Minister Nicola Sturgeon.

"Over the next four years everyone will become familiar with this distinctive brand and begin to identify with it.

"We want this unique design to inspire all Scots to get behind the Games and see Glasgow 2014 as an event for the whole country."

A new website to accompany the event has also been launched.

It is also the first time the CGF has approved the use of a colour that is not used in their own branding.

The colours used are from the CGF palette, except for the green G in the centre, chosen because Glasgow means "Dear Green Place" in Gaelic.

The logo was designed by Marque Creative Ltd - a Glasgow-based design firm chosen from 66 entries.

It will be used as a key part of the branding of the games and used to attract sponsorship for the 11-day event.

The new design is based around four numbers associated with the games - the 20th time the games have been held, the 17 sports represented, the 11 days of the competition and one host city.

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