Tuesday, June 22, 2010

"Young sports icon" as brand ambassador for CWG: Kalmadi

Commonwealth Games Organising Committee chairman Suresh Kalmadi made it clear that a "a young sports icon" and not a Bollywood personality would be the brand ambassador for the October 3 to 14 mega sporting event.

"Brand Ambassador for the Commonwealth Games will be a young sports personality. I will tell you the name when we meet again," Kalmadi told reporters here while announcing the India schedule of Queen's Baton Relay.

Kalmadi's comment assumes significance as the names of Bollywood superstars Amitabh Bachchan and Shah Rukh Khan were doing the rounds.

Kalmadi had earlier said that the OC was considering legendary athletes Milkha Singh and PT Usha to be chosen as brand ambassador but later clarified that he "personally" favoured a young sportsperson.

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