Delhi 2010 Games has an ambitious revenue target

The Commonwealth Games 2010 Delhi is expected to be the biggest international sporting event to be hosted by India since the 1982 Delhi Asian Games. The success of the Commonwealth Games would be the first step towards India’s bid for bigger events.

The budget of the Games is revenue neutral and the organizing committee will refund the loan taken from government through revenue streams like international and domestic broadcasting, sponsorship, ticketing, merchandising, licencing and other mediums (donations/lotteries, etc.)

Compared with previous two Commonwealth Games in Manchester 2002 and Melbourne 2006, Delhi 2010 Games has a much ambitious revenue target.

The Sponsorship target of Delhi 2010 is almost three times of Melbourne 2006, which was so far the most successful Games in terms of revenue generation.

Delhi 2010 has already contracted sponsorship deals worth `400 crore. There is a mix of state-run companies such as NTPC, Air India, Central Bank of India and PowerGrid Corporation of India, private multinationals such as Coca-Cola, Reebok and Swiss Timing/Tissot, as well as Indian companies such as Hero Honda and Tata Motors.

Merchandising and licensing are also on the right track with the committee appointing Premiere Brands as the master licensee.

The promise of revenue-neutral Games is fast becoming a reality. The Games is on.