Govt asks PSUs for CWG sponsorships

The government has asked its public sector undertakings to offer sponsorships for the Commonwealth Games — which is not finding many takers from among the private sector ones. In a note to the PSU chiefs, the department of public enterprises has said that all the contribution, donation, promotion and sponsorship to the Commonwealth Games 2010 will be treated as corporate social responsibility (CSR) activities.

A senior official of a public sector company said that though they have received a note in this regard, but “there is no compulsion to contribute in the Games. However, it is understood that as the department has issued a note to all the PSEs, it would be difficult for them not to follow the dictate.”