Wednesday, July 14, 2010

Targeting Games, ministry to market Golden Triangle

The influx of tourists during the Commonwealth Games has great potential for the domestic tourism hubs. Keeping this in mind, the Union Tourism ministry, which is planning to develop and market the “Golden Triangle” tour — consisting of the three cities Delhi, Agra and Jaipur — in a big way.
“With Delhi preparing to host tourists for the Games, we are thinking of marketing the Golden Triangle package during and after the event. Tourists will get to visit more Indian cities and spend a longer time in the country, and generate more revenue for us,” a senior Tourism ministry official said.

Taj Mahal, Agra Fort and Fatehpur Sikri are prime tourist spots in Agra; Qutab Minar, Red Fort and Humayun’s Tomb are the major attractions in Delhi, while Hawa Mahal and the City Palace are in Jaipur.

Sources said Union Tourism minister Kumari Selja is interested in developing the concept and has directed top ministry officials to coordinate with Road Transport and Railway ministry officials and chalk out a comprehensive plan. Tourism officials will also liaise with state government officials for easy movement between these three cities.

Ministry officials said the famous Golden Triangle covers three of the most beautiful cities of the country. “The package presents India in its most colourful forms and offers a dazzling vista of magnificent forts and palaces with a rich heritage. All three cities have been the capitals of princely states in the past and are the epitome of the country’s culture, history and architecture,” the official said.

Money spinners
Revenue earned from ticket sales at tourist spots last year

Taj Mahal — Rs 14.87 cr
Agra Fort— Rs 9.25 cr
Fatehpur Sikri— Rs 4.28 cr

Qutab Minar— Rs 10.41 cr
Red Fort— Rs 5.54 cr
Humayun’s Tomb — Rs 4.87 cr

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