Saturday, September 25, 2010

Coca Cola partners with Delhi for CWG culture gala

Celebrating the spirit of Commonwealth Games 2010, Coca-Cola India Friday announced its partnership with the Delhi Tourism in  jointly organising one of the country's biggest ever cultural extravaganza - "Delhi Celebrates".

The partnership was formalised through an agreement between Rina Ray, managing director of Delhi Tourism and principal secretary (culture) of the Delhi Government and Akeel Mohammed, vice president of Hindustan Coca-Cola Beverages Private Limited in the presence of Chief Minister Sheila Dikshit.

This cultural fiesta will showcase India's rich and diverse culture of music, dance, art, theatre and culinary expertise.

An extensive campaign for "Delhi Celebrates" will begin in seven cities in Delhi and attract Delhiites to the Commonwealth Games.

Speaking at the occasion, Dikshit said, "The Commonwealth Games 2010 is one of the biggest sporting events to be organised in India. 'Delhi Celebrates' is the perfect platform for us to showcase our cultural history to more than 7,000 athletes and delegates and thousands of tourists from different parts of the world. I urge the citizens of Delhi to come out and join the celebrations in support of the Commonwealth Games which symbolises the triumph of sportsman spirit over everything else."

The Oct 3-14 Commonwealth Games will be India's biggest sporting event after the 1982 Asian Games.

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