Hero Honda the latest to back Delhi 2010

Hero Honda Motors is the latest sponsor to sign on with the Commonwealth Games, to be held in Delhi next year.

The world's largest motorcycle manufacturer will be the presenting partner for the national sector of the Queen's Baton Relay. The relay, run along the same principle as the Olympic Torch relay, begins at Buckingham Palace when the Queen of England passes the baton to the first runner. It then crosses the Commonwealth before being handed back to the Queen or her representative at the opening ceremony of the Games.

"We are delighted to have Hero Honda as a partner for the Commonwealth Games 2010 and as the presenting partner for the Queen's Baton Relay - National Sector," said organising committee chairman Suresh Kalmadi. "The Queen's Baton will enter India from the Wagha Border after completing a journey of 170,000km across all Commonwealth countries. The baton would spread the message of 'Peace through Sports' as it enters India from Pakistan. Hero Hondo would play a prominent role in greeting the baton in India and also when the baton traverses the entire length and breadth of the country."

More government money goes on Commonwealth Games

Pawan Munjal, chief executive of Hero Honda, added: "We are delighted to be associated with such a prestigious global event in our country's sporting history. Sports have always been an integral part of Hero Honda's cultural fabric. The company is committed to promoting sports within the country with the objective of seeing India emerge as a global superpower in sports."