Wednesday, March 10, 2010

Prasar Bharati signs pact with UK's SIS for CWG games

Prasar Bharati has signed a formal agreement with UK-based Satellite Information Services (SIS) Live for producing and broadcasting the Commonwealth Games next year for Doordarshan.

Doordarshan sources confirmed the agreement was recently between Doordarshan director general Aruna Sharma and SIS Live commercial director Philip Aspden.

The British broadcasting group had been shortlisted out of the two consortiums which had filed their bids when the last date closed for this purpose.

The other shortlisted group was Nimbus Communications which had come in a consortium with Canadian Broadcasting Corporation as lead partner.

Later, the Information and Broadcasting Ministry had taken a final decision keeping in view some points raised by an empowered committee comprising top officials of Doordarshan and All India Radio.

Satellite Information Services Live of the United Kingdom has formed a consortium with SIS Broadcast and Satellite Information Services Ltd. as lead partner. SIS is a wholly-owned subsidiary of Satellite Information Services (Holdings) Ltd and is owned by a combination of leisure and financial investors.

Under the terms of the agreement, SIS LIVE will provide all the production facilities and personnel to cover 17 different sports across 12 venues in Delhi, as well as the Games’ opening and closing ceremonies.

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